09 Jan, 2009
Posted by: Debra Askanase In: Getting Started|demographics|engagement|metrics
What metric do you use to find where your stakeholders are most social online? Time spent online on social networks, cross-referenced with good demographics are the key.
Online user profiling and how this can inform stakeholder engagement strategies
16 Dec, 2008
Posted by: Debra Askanase In: Getting Started|demographics|social networks
Why do people join online communities and social networks? A new report talks about what it takes to befriend someone in a social network.
