Social Media Strategy for Mission-Driven Organizations

The intersection of social media, technology, and engagement

social networks

Loose Connections Will Never Rain on Your Parade

Talya Rotem guest blogs about what she learned from analyzing her nonprofit organization's social network, and what that opened up for the Canadian charity. As part of her research, she looked beyond already known tight connections to loose professional and organizational connections, and found a wealth of opportunity, including one potential collaborator and potential new outreach locations for SMARTsaver.

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0 Comments 18 January 2017

Reports and studies

Social Media Demographics: 2016 and Beyond

There's a huge feeling of Fear Of Missing Out, and most often, it's driven by the desire to be "where everyone else is, or is going to be soon." In other words, demographics and trends. Here are some of the most recent US and worldwide social media and internet demographics and trends to inform your decision-making.

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0 Comments 12 January 2017

Online organizing

In 2017, Let’s Get Ready

A new calendar year, and as everyone is very aware, a new US government. I want to begin this year with some wishes for the mission-driven sector, and detailed recommendations: let's get angry, let's make a plan to be ready, and let's connect with changemakers. There are a lot of potential new supporters talking and planning for change, so let's make this this year that causes connect deeply with those who care, move people to action, and change the trajectory of the future.

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0 Comments 05 January 2017


New Social Media Algorithms: Nonprofit Engagement Required

In the last six months, Twitter, LinkedIn, and Instagram have announced major changes to the way that they provide content for users. The social media algorithms on these channels now prioritize and serve up content that users have deemed of high interest through historical engagement. As a nonprofit, it's time to engage. Read more for details about these algorithmic changes, and their impact on nonprofit social media practice.

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1 Comment 09 June 2016

fundraising, presentations, social media campaign

Planning for Your Best GivingTuesday Yet

GivingTuesday is still six months away, but April is the perfect time to begin planning for this year's event. It's the right time for an accounting of the assets you will need for success, and what still needs to be done. It's the right time to look at mobile tech trends and configuring for a mobile GivingTuesday experience. And it's the right time to sketch out the bigger story of your campaign before it is too late. In this blog post, you'll find out what it takes to plan for a successful GivingTuesday, relevant donor engagement models, and why you should care about the tech trends that affect GivingTuesday and donor engagement. The slide deck from a recent workshop on GivingTuesday is also embedded, with downloadable planning worksheets.

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0 Comments 09 May 2016


Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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