As you may have noticed, I haven’t published my own work in a few weeks (excepting a guest post in early January). The truth of the matter is that I find myself thinking daily about what to blog about, but nothing seems to propel my fingers towards the keyboard. Coincidentally, I published my last original blog post almost exactly four years after my very first blog post on Community Organizer 2.0. After four years, and 224 published posts on my site, I have been worried that I’ve plumb run out of steam.
Whenever I’m stuck on a problem, I go for a run or a vigorous walk in the woods. I’ve been doing a lot of walking these past few weeks (it’s been a bit snowy for a run!) and what I keep coming back to is this: I need a content calendar.
I’ve been blogging for four years with one idea in mind: to write about the intersection of social media, nonprofit organizations, and technology. I’ve tried to keep my projected audience in mind as I develop content here, a mix of nonprofit staff, fundraisers, communications team members, fellow consultants, and activists. I’ve also used this space to explore nonprofit technology through my own inquiry: my inner research geek who has to know “what supports that theory,” the constant questioner who wants to know “how it’s made,” the translator who thinks about “how can others use that?” and the thinker who likes to run in the woods and connect the dots. Now I’ve hit the classic organizational mistake of not creating a content calendar (one which I insist that every client create), and now I need to take my own medicine and create a content calendar for Community Organizer 2.0.
I’m constantly asking organizations “what’s the conversation about?” I conduct an exercise with them to figure out what their online conversation should be about by helping them think about the intersection of what they want to talk about and what their audience cares about. (See the Venn diagram above, image courtesy of the smart Lisa Colton from See3 and Darim Online). Once the conversation is defined, we begin developing a supportive content calendar. I decided to ask you today to help me with both.
Based on your blog comments, and my own thoughts about “the conversation” that could be unfolding here, I’ll develop a regular editorial content calendar for this blog. My ideal would be to blog twice-weekly, as that schedule seems to ignite my own creative juices the most.
I am at the intersection of me and you.
What is it that you want to talk about? What type of content or conversation have you found most valuable on this site over the years? What would you like to read about more?
I’m so very interested in listening to what you have to say. I’ll take your comments and develop a transparent content calendar, which I will publish in a follow-up blog post. Thank you for four years of stellar conversation. I’m looking forward to what is to come.