conferences, metrics, website innovation

Social Media Convergence

3 Comments 03 May 2013

A colleague asked me for my thoughts on trends in social media today. I can sum it up in one word: convergence. From the communications sector, to measurement, policy, social data, and job responsibilities, the sector is converging. In this blog post, I walk through how social media is converging in these areas, and the forces behind convergence.

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storytelling, video sharing, website innovation

Rethinking the Annual Report for Video

20 Comments 05 January 2012

Three things I know about the nonprofit annual report: it takes a ton of time to put together beautifully, few people actually read it, but funders require it. The annual report is one of those pieces of communication and collateral that executive directors and development directors dread putting together because it is such a costly endeavor with relatively little return and short shelf life. It doesn't have to be that way in the age of social. We've socialized constituent communication, websites, fundraising, and events...why not rethink the annual report into a social communication? Several nonprofit organizations have done just that, transforming the paper annual report into a video report, and reinventing it in the process.

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Google Plus, search engine optimization, website innovation

How Google’s +1 Button Will Change Search

28 Comments 11 July 2011

While Google Plus has been all the rage this week, one overlooked point is how the +1 button will change the way we search, interact with search results, and use the web in the future. With the arrival of the +1 button, what you "plus" on the web will ultimately affect what you will see within Google search, what all of your connections will see, and how the world may perceive you.

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presentations, website innovation

The Social Website: Integrating Social Media Into Your Website

4 Comments 22 March 2011

What is a social website? This blog post includes the slide presentation presented at the 2011 Nonprofit Technology Conference. The blog post and presentation reviews the goals of social media integration, technical categories of integration, examples from nonprofit websites, and additional resources.

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Facebook, website innovation

Why I Like the Like Button: Spreading Nonprofit Messages

31 Comments 30 April 2010

With the Like button, Facebook has enabled your organization to become a network weaver. This blog post explains how the Like button weaves your fans together, and offers ideas about how to use the power of the Like button on your organization's behalf.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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