video sharing

What’s the ROI on Your Video?

4 Comments 12 June 2013

A new report commissioned by See3, Edelman, and YouTube's Nonprofit Program entitled "Into Focus" is the first survey to look at the how nonprofit organizations are using video, the barriers to use, and the ROI of a video strategy. The report offers value to nonprofit organizations on both a practical level (for example, offering an illustrated decision path on how to make a popular and effective video) and as a benchmark report for how organizations are leveraging video and allocating resources to its production and distribution. The big findings are not about how organizations are using video, but what they are not doing.

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storytelling, video sharing, website innovation

Rethinking the Annual Report for Video

20 Comments 05 January 2012

Three things I know about the nonprofit annual report: it takes a ton of time to put together beautifully, few people actually read it, but funders require it. The annual report is one of those pieces of communication and collateral that executive directors and development directors dread putting together because it is such a costly endeavor with relatively little return and short shelf life. It doesn't have to be that way in the age of social. We've socialized constituent communication, websites, fundraising, and events...why not rethink the annual report into a social communication? Several nonprofit organizations have done just that, transforming the paper annual report into a video report, and reinventing it in the process.

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social media campaign, video sharing

Diabetes Hands Foundation: Nimble, Experimental and Not Afraid to Fail

No Comments 12 November 2010

November 14 is World Diabetes Day. In honor of World Diabetes Day, I'm spotlighting the Diabetes Hands Foundation, one of the most nimble, experimental organizations around. They've just launched Big Blue Test and the video challenge. In this post, I discuss what makes DHF so experimental, its successes and learnings, and how the Big Blue Test was conceived and executed.

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engagement, Facebook, video sharing

YouTube Goes Fully Social And Challenges Facebook

15 Comments 27 May 2010

YouTube announced today that every YouTube channel is now equipped with a moderator feature, allowing YouTube to become fully social and engaging. It's a game changer, and this post tells you why.

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search engine optimization, video sharing

SEO Fundamentals: Moderated Session at SphinnCon

8 Comments 07 March 2010

Understand the basics of Search Engine Optimization, a moderated session at SphinnCon Israel.

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About

Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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