engagement, Facebook, Getting Started, social networks, Twitter

Translating Taglines Into Powerful Status Updates

5 Comments 30 June 2009

Why don't organizations create meaningful, strategic taglines? A tagline represents the mission of the organization, distilled into less than eight carefully chosen words. Company taglines, and professional taglines, should move the mission forward in all social media updates, and make networking more strategic and informative.

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fundraising, listening, reputation management, Twitter

Online Engagement with Donors – charity: water Inspires

20 Comments 05 April 2009

Charity: water has sent out an interactive thank-you to all its Twestival donors. In doing so, it has used all the best lessons from a recent Community Philanthropy 2.0 study and applied it to its own donor base. Donors want to be involved, learn about the impact of their donations and hear about success stores. Charity: water has done all that and more...convinced me to give again.

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Getting Started, social media strategy, Twitter, website innovation

You are Not Local. You are Social.

4 Comments 20 March 2009

Even the most local businesses and community organizations can use social media. In this post, I give concrete examples of how the local business or organization can benefit from incorporating social media into its business model. The world is no longer Local, it's Social.

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social networks, Twitter

How Twitter Drives Traffic to Social Networks and Blogs

5 Comments 16 March 2009

A new set of data shows that Twitter drives one in every five visitors to social networks, and more visitors to blogs than the search engines do. How can you take advantage of this knowledge? This post analyzes the data and offers suggestions for better Twitter usage to take advantage of this information.

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Evaluating Mr. (Good)Tweet for Non-Profits

No Comments 09 February 2009

What are the pros and cons of using Mr. Tweet to help your non-profit get the most out of Twitter? Does Mr. Tweet, "your personal assistant." help non-profits find key influencers? I look at how non-profits are using Twitter, the value of an assistant like Mr. Tweet, and other resources for connecting to non-profit Twitterers.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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