Why Do You Participate in Twitter Chats?

29 Comments 27 July 2010

Why do people participate in Twitter chats? I asked a number of friends and colleagues this question. What came back was pretty consistent: people participate to get information, ideas, contribute to a community, and meet new people. Read more to find out about the components of a successful Twitter chat.

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Facebook, metrics, Twitter

Website Tools to Analyze Social Sharing Activities

29 Comments 31 January 2010

Analyzing social sharing is critical- it's part of the feeback loop you need to gauge audience reach and reaction to your online content. In this blog post, I discuss four social sharing tools that offer in-depth sharing analytics: AddThis, Facebook Share, Tweetmeme, and Google Analytics Firefox extension. What other tools do you use to analyze how your readers share your organization's content online? What do you learn from them?

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engagement, metrics, Twitter

The Case of the 4,000 Twitter Followers Who Don’t Care

125 Comments 23 October 2009

Fan and follower numbers mean nothing without engagement. In this case study, I analyze why a company with 4,000 Twitter followers and almost 500 Facebook fans is failing at social media.

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fundraising, Getting Started, listening, Mobile Fundraising, search engine optimization, Twitter, website innovation

Using Delicious for Research, Sharing, and Website Dynamism

16 Comments 10 August 2009

How does your organization use the social bookmarking site Delicious? In this post, we discuss the ways that your organization can use Delicious for information gathering, intra company collaborative efforts, and sharing news with stakeholders.

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Five Ways Nonprofit Organizations Can Really Connect on Twitter

11 Comments 30 July 2009

Engagement is critical to creating stronger organizational relationships, but it is relatively difficult to really engage followers on Twitter. Having a conversation with followers is one of the easiest way of engaging, but it is hard to have a conversation with every one of your followers. Here are five ways that nonprofit organizations are creating spaces for real engagement on twitter.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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