listening, social media campaign, technology
08 September 2015
Images are signal through noise, and almost 60% of nonprofit organizations surveyed intend to use more social media images in 2015 than in prior years. To catch up with the rise in digital image sharing, a field has sprung up known as "visual listening." Visual listening is the practice of monitoring and tracking specific images online, and a new tool called Ditto purports to do just that. Social media monitoring as we know it is about to expand from text-focused monitoring to image and video "listening" in the next few years. This blog post explores the potential of visual listening, one tool available now to try, and why this is the next big thing in social media management.
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