case studies, fundraising, storytelling

What Makes Lily the Black Bear So Incredible?

18 Comments 29 December 2010

Though it may seem impossible to create a personal relationship with a family of bears, the North American Bear Center has enabled that beautifully through Facebook. All told, Lily the Bear's fans have helped to raise $159,597 from 23,502 fans just this year. In terms of social network fundraising, that's huge. The real question is why. In this blog post, we'll examine what the NABC has done so well that could be replicable by others.

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What Makes A Killer Social Media Press Release?

11 Comments 12 July 2010

In this interview, Toby Dershowitz of The Dershowitz Group, explains what a SMPR is, how to craft one, best practices, why a SMPR is important, how to distribute one, how to measure success, and the essential "must have" elements of any social media press release.

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Getting Started, storytelling

Tips for Developing Social Media Presentations

No Comments 24 February 2010

How do you explain social media to the public, no matter what their level of understanding? This was the issue we faced crafting an "overview" of social media. From this experience, I offer five basic ideas that you have to utilize in order to convey the concept of social media effectively.

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storytelling, technology

Try These Dynamic Digital Storytelling Platforms

24 Comments 14 January 2010

Nonprofits can tell the best stories. But why tell them on the same old social media platforms? I'm excited about Animoto, Whrrl, Posterous and They are easy to use, offer beneficial social media aspects, and spice up your digital storytelling with something new.

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Getting Started, social media strategy, storytelling

Changing the World, One eBook at a Time

13 Comments 12 June 2009

How do you raise funds for a project with an eBook? In this interview with Jasmin Tragas, who created the eBook Worldshapers, Extraordinary Women Making a Difference to raise funds for a microloan program in the Philippines. In this post, I interview Jasmin about her experience raising funds through the eBook, putting the project together, and lessons learned.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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