corporate social media, engagement, fundraising, metrics, social networks

Social media IS effective for nonprofits and small businesses

13 Comments 04 March 2010

Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.

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community management, engagement, Facebook, social networks

The Real Value of Active Community Management

19 Comments 08 February 2010

Active management of an online community on a registered site or social network translates into quantifiable value for the sponsoring organization. This blog post offers value data from two online communities that lost active community managers, and the subsequent effects on both the community and value from the community to the sponsoring organization.

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social networks

Should Dunbar’s Number Affect Your Organization’s Approach Online?

1 Comment 31 August 2009

This post asks: Should Dunbar's number inform the way organizations act online? If fans have a finite number of engaging relationships online, is it possible for a fan to have a real relationship with an organization online? This post explores the tension between scale and intimacy, individual and organizational relationships.

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engagement, Facebook, Getting Started, social networks, Twitter

Translating Taglines Into Powerful Status Updates

5 Comments 30 June 2009

Why don't organizations create meaningful, strategic taglines? A tagline represents the mission of the organization, distilled into less than eight carefully chosen words. Company taglines, and professional taglines, should move the mission forward in all social media updates, and make networking more strategic and informative.

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email fundraising, email marketing, social networks

Using Social Media to Decrease E-Mail Unsubscribe Rates

No Comments 18 June 2009

A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can't listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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