social media strategy, social networks

Social Media Decision Trees: When To Dive Deeper

2 Comments 01 July 2011

It's hard to know where to spend most of our limited time with social media. It's worthwhile to dive deep enough to consider the gateway questions that will help you make the decision to dive deeper or not.

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social networks, Twitter

Global Trends in Social Networks: The Socialization of Brands

1 Comment 01 November 2010

The Universal McCann Wave 5 study is out, identifying trends and key data points on internet use by active internet users worldwide. The key takeaways are the socialization of brands, the rise of branded communities, the continued rise of microblogging, and the results of joining a branded online community.

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Facebook, location-based social media

Understanding Facebook Places Functionality Opens Possibilities

11 Comments 15 September 2010

Now that your Place is claimed, what are the capabilities of Places and its potential uses? Most importantly, how does that functionality open up possibilities? This post explores six ways that Places offers opportunities for you to interact on Places with your fans - and brainstorms a few possibilities.

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guest posts, location-based social media, mobile advocacy, Online organizing, social media campaign

A Foursqaure Experiment Gone Right

19 Comments 02 June 2010

Estrella Rosenberg, founder of Big Love Little Hearts, came up with the idea for the #100x100 Foursquare campaign nine days before the launch. This is the story of how she promoted awareness of CHD through Foursquare, leveraged $25,000 in the meantime, and laid the groundwork for lasting legislative change.

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corporate social media, reputation management, social media strategy, social networks

Why Do People Trust Brands and Organizations in Social Networks?

3 Comments 04 April 2010

In an international survey of social network users, InSites Consulting found that social network users trust brands' social sites for information about the brand itself, second to peer information. Is this astonishing? In the article, I also think about how nonprofits can utilize this information for their brands.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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