social networks

Loose Connections Will Never Rain on Your Parade

No Comments 18 January 2017

Talya Rotem guest blogs about what she learned from analyzing her nonprofit organization's social network, and what that opened up for the Canadian charity. As part of her research, she looked beyond already known tight connections to loose professional and organizational connections, and found a wealth of opportunity, including one potential collaborator and potential new outreach locations for SMARTsaver.

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Facebook, social networks, Twitter

Connecting and Finding Fans: The Demographics of Social Media Users

3 Comments 20 March 2013

The Pew Internet and American Life Project recently published The Demographics of Social Media Users, detailing the demographics of social media users by age, ethnicity, household income, gender, urbanity, and education and platform. It's no longer enough to broadly assume that "everyone is on Facebook, professionals are on Linkedin, and women are on Pinterest." Our thinking about our online audiences, and potential fans, must be more sophisticated. If an organization works with urban youth, then look to Instagram, Tumblr and Twitter. If you want to engage young adults, think beyond Facebook to Twitter, Pinterest and Instragram. If you want to specifically attract African-American stakeholders, do not leave Twitter and Instagram out of the mix.

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social networks

Pew Study Highlights the Explosion of Photo and Video Sharing

5 Comments 24 September 2012

A new study by the Pew Internet and American Life Project looks at habits of curators and creators of of photos and videos online. The project conducted a phone survey of 1,005 adults ages 18 and older between August 2-5, 2012 and asked them questions about their photo and video habits on social media, and the social media activities in which they participate. While this is not so surprising, given the rise of smartphones with cameras built into them and the rise of social media services such as Pinterest, Instagarm and Tumblr (as the study authors note), it is the largest finding of online creators to date. The study finds that 46% of internet users post original photos and videos online they have created themselves (the creators), and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites (the curators). The only conclusion that I can come to: what a difference a year of Pinterest, Tumblr, and Instagram growth can make!

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case studies, location-based social media, presentations, social media campaign

Libraries Yes! A Place-Based Community Advocacy Campaign

4 Comments 23 May 2012

This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This blog post walks through the strategy, complete with screenshots, lessons learned, and approach.

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location-based social media, presentations

Geosocial Apps and Missed Opportunities

3 Comments 02 May 2012

I've often been struck by the idea that geosocial (geolocation) applications are an incredible opportunity for organizational engagement...waiting to happen. The sharp smartphone adoption curve, the increasing cultural acceptance of online location sharing, and abundance of geosocial apps creates a ripe environment for community-building.According to geolocal mobile research, people check in primarily to receive coupons or discounts, and secondarily to meet friends, it's the third reason that is the missed opportunity. The third most-popular reason people use a geosocial app to check in is to promote a location. Close to 30% of the people who check in do so because they love the business. This seems pretty like huge opportunity to deepen engagement, but I see two huge missed opportunities.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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