community management, nonprofit resources, social media policy

Under Threat? A list of Community Standards and Policies of Each Major Social Network

3 Comments 11 March 2016

Sadly, it's not always the case that people act as their best selves online or on land. A negative social media attack on an organization can personal, and sometimes groups can step over the line when attacking a cause or organization. There are things you an do now which may prevent, halt, or derail an attack against your organization. This blog post is a list of resources for preventing social media attacks, and a list - social network by social network - and policies for addressing and reporting inappropriate behavior, attacks, and infringement.

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conferences, presentations, social media policy

50 Shades of Social Media: Navigating Policies, Laws & Ethics at #14ntc

1 Comment 24 March 2014

As the manager of your nonprofit’s social media presence, knowing what you (and your colleagues) can say or how you should respond gets tricky. Establishing solid social media governance policies and understanding your legal and compliance obligations are both important aspects of your overall social media strategy. But, where do you turn when you encounter a dilemma that isn’t easily solved by turning to the law or an existing policy? At the 2014 Nonprofit Technology Conference (#14ntc), myself and three fellow presenters addressed these and other social media questions during our "50 Shades of Social Media" workshop. This blog post includes a session summary, our slide deck, and highlighted takeaways of the legal, cultural, ethical and policy considerations for organizations using social media.

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engagement, network weaver, presentations, social media policy

Moving From Stakeholder To Network Weaver

10 Comments 13 September 2013

What can we do to move stakeholders, those who are already invested in some way in the success of our organizations, up a ladder of engagement to become network weavers? To then become fundraisers? In this blog post, I highlight a presentation that I gave this week entitled "Empowering Your Stakeholders to Become Network Weavers" as part of the Women in Philanthropy speaker series. It's a "playbook in four-part harmony" that includes encouraging staff to actively use social media channels, developing social media policies, training staff/volunteers/board members on social media use, and assigning private online spaces for online network weavers and more highly-engaged fans to use.

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community management, social media policy

Preventing Social Media Chaos When Staff Turns Over

2 Comments 03 September 2013

Your social media manager just resigned, or the director of a program, or your community manager: what mechanisms are in place to ensure the integrity of your social media spaces and continued online engagement? Social media policies often fail to include safeguards for social media content, passwords, and the integrity of your social media channels. When staff walks out the door, so may your organizational knowledge and social media integrity. In this blog post, I highlight three systems approaches to preserving and maintaining your organizational knowledge of social media activities, implementation, and resources.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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