conferences, Online organizing, social media campaign

Real World Supporter Engagment from MomsRising and the Washington Trails Association

7 Comments 24 April 2013

Sarah Francis of and Loren Drummond of the Washington Trails Association shared their experiences and practices moving fans to real world action at the Nonprofit Technology Conference April 13th. The session was a mesmerizing, fascinating peek into how two brilliant organizers recruit, motivate, inspire, and engage online fans to drive change. This blog post captures their advice on how to offer value to fans, move them up the ladder of engagement, bring them into the organization, and develop a successful real world campaign.

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Book review, Getting Started, social media campaign

Social Change Anytime Everywhere Book Review: A Foundation for Social Change Campaigns

10 Comments 08 April 2013

If you work for, volunteer your time for, or consult to a mission-based organization, you are already thinking about using social media channels to promote it. Authors Amy Sample Ward and Allyson Kapin bring together how organizations can utilize social media channels cohesively to raise money, promote organizations, and create killer advocacy campaigns.The book is full of digestible information, appropriate for anyone working in communications, fundraising, programming, volunteer management, and leadership at an organization. This post offers an overview of the key points in the book, who should read it, and what you'll get out of it. In the a follow-up blog post, to be published Wednesday, April 10, co-authors Amy Sample Ward and Allyson Kapin answer six follow-up questions about the book, including "what inspired you to write the book," "what assets should an organization have in place before planning a multichannel campaign," and "what does it take to raise money online using social media."

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case studies, location-based social media, presentations, social media campaign

Libraries Yes! A Place-Based Community Advocacy Campaign

4 Comments 23 May 2012

This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This blog post walks through the strategy, complete with screenshots, lessons learned, and approach.

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Online organizing, social media campaign, storytelling

Can Positivity Stop a War? Israel Loves Iran

7 Comments 22 March 2012

Israel Loves Iran, the Facebook meme started by an Israeli graphic designer, does something unique: in one sentence it challenges historical thinking about the relationship between Israel and Iran, and at the same empowers citizens of both countries a way to make a difference. It is a campaign to prevent war based on hope and goodwill. What is so refreshing about this is the positive spin on a very serious subject: nuclear and conventional war. It's storytelling at its best, and begs the question posed by Stacey Monk and Vanessa Rhinesmith in their excellent South By Southwest Interactive session: Can positivity change the world?

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case studies, social media campaign

How to Create Love Online: To Mama With Love Starts Today

8 Comments 03 May 2011

I participate in To Mama With Love because Epic Change founder Stacey Monk has created one of the most incredible online campaigns in which I've ever had the honor of participating. Epic Change, has taken every principle of great community organizing and integrated it into To Mama With Love. Epic Change is also an organization that embodies the culture of social media, which is the culture of inclusion.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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