personal, social media campaign, technology

Inspiring Organizations and Campaigns for International Women’s Day

3 Comments 08 March 2017

Today is International Women's Day. There are numerous actions around the world that in which you can participate, and I encourage you to do so. In honor of International Women's Day, here are some of the organizations, online campaigns, and ideas focused on empowering women and girls that continue to inspire me.

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fundraising, presentations, social media campaign

Planning for Your Best GivingTuesday Yet

No Comments 09 May 2016

GivingTuesday is still six months away, but April is the perfect time to begin planning for this year's event. It's the right time for an accounting of the assets you will need for success, and what still needs to be done. It's the right time to look at mobile tech trends and configuring for a mobile GivingTuesday experience. And it's the right time to sketch out the bigger story of your campaign before it is too late. In this blog post, you'll find out what it takes to plan for a successful GivingTuesday, relevant donor engagement models, and why you should care about the tech trends that affect GivingTuesday and donor engagement. The slide deck from a recent workshop on GivingTuesday is also embedded, with downloadable planning worksheets.

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listening, social media campaign, technology

Visual Listening: The Next Big Thing in Social Media

2 Comments 08 September 2015

Images are signal through noise, and almost 60% of nonprofit organizations surveyed intend to use more social media images in 2015 than in prior years. To catch up with the rise in digital image sharing, a field has sprung up known as "visual listening." Visual listening is the practice of monitoring and tracking specific images online, and a new tool called Ditto purports to do just that. Social media monitoring as we know it is about to expand from text-focused monitoring to image and video "listening" in the next few years. This blog post explores the potential of visual listening, one tool available now to try, and why this is the next big thing in social media management.

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case studies, presentations, social media campaign

Designing Effective Online Engagement Campaigns

3 Comments 12 August 2014

One of my favorite types of online campaigns to run are online engagement campaigns. Once an organization has built what it believes is a steady and committed following online, I strongly suggest testing fan commitment by designing an online engagement campaign. Engagement campaigns serve the purposes of identifying who is most engaged with your organization online, whether online fans can be moved to action, and testing new ideas. What's the secret to designing and executing a successful online engagement campaign? In this blog post, I outline the assets needed to launch and run a successful campaign, timelines, elements of engagement campaigns, and two case studies. A comprehensive slide deck is included.

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case studies, social media campaign, storytelling

FInd Your Missing Child: Revolutionizing Its Community Using Social Media

5 Comments 16 August 2013

Find Your Missing Child is an organization dedicated to developing social media resources for the parents of missing and runaway children and the organizations serving that community. I met Tony Loftis, the founder and Executive Director at a Boston-area event this spring and knew immediately that his organization was doing something dramatically different from other organizations: he was revolutionizing part of the nonprofit sector by being a networked nonprofit.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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