email fundraising, email marketing, social media strategy

M&R 2014 Benchmarks Study: Findings and Implications

No Comments 18 April 2014

The M&R 2014 Benchmarks Study is here! For the past eight years, M&R,with support from NTEN, has produced a study of email and fundraising benchmarks. This year's study looked at email (open rates, churn, clickthrough rates, list growth, response rates), online giving (email, other giving online, monthly vs. one-time gifts), website traffic (traffic growth and web gift rates), and social media (Facebook and Twitter fan size, growth, and frequency of posting) in 2013. What is interesting about this year's study isn't so much what is in it, but what it implies for the future of web communication.

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email fundraising, email marketing, social networks

Using Social Media to Decrease E-Mail Unsubscribe Rates

No Comments 18 June 2009

A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can't listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.

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email fundraising, Facebook, fundraising, metrics, social networks

Valuing Online Fundraising – Live Blogging NTEN 2009

2 Comments 28 April 2009

In this NTC 2009 Session "The Value of Online Fundraising," representatives from Care2 and Blackbaud discuss case studies and survey results that offer current benchmarks for online email marketing ROI and social network fundraisin ROI.

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email fundraising, fundraising

Learning and Live Blogging. Case Study #2: Email Frequency at a National Organization

No Comments 27 April 2009

A national veteran's group tested the fundraising strategies of higher frequency direct email vs. lower frequency direct email. There were surprising results.

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About

Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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