listening, reputation management

The Flip Side of Reputation Management: Listening for Good

12 Comments 06 July 2009

Reputation management is not just a tool for defensive online listening, but to alert us when good things are said about our company online. Two days ago, I found out that I won an industry award solely because my company was mentioned and hyperlinked from another site. How did I find out? A Google Alert I had set up notified me. In this post, I discuss the importance of effective listening posts, using my award as an example of "the flip side of reputation management."

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listening, reputation management

Listening and Learning from Domino’s Pizza

8 Comments 16 April 2009

This week, two employees blindsided Domino's Pizza with a self-made, so-called prank video. It went viral. the shocking news? Domino's wasn't even listening. Every organization and nonprofit should learn from Domino's Pizza.

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fundraising, listening, reputation management, Twitter

Online Engagement with Donors – charity: water Inspires

20 Comments 05 April 2009

Charity: water has sent out an interactive thank-you to all its Twestival donors. In doing so, it has used all the best lessons from a recent Community Philanthropy 2.0 study and applied it to its own donor base. Donors want to be involved, learn about the impact of their donations and hear about success stores. Charity: water has done all that and more...convinced me to give again.

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Getting Started, reputation management

Proactive Reputation Management

13 Comments 27 January 2009

Why is proactive reputation management necessary for your organization? I list four compelling reasons for creating a reputation management strategy and offer links to resources for proactively adjusting or creating an online reputation.

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engagement, listening, reputation management

Reputation Management in Times of Crisis

13 Comments 23 January 2009

When your company is faced with a crisis, you should have the appropriate social media tools in place to listen, engage with stakeholders and broadcast messages. In this post, I consider the reputation problems recently faced by Network Solutions and Motrin, the strategies used to address them, and lessons we can learn from them.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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