corporate social media, reputation management, social media strategy, social networks

Why Do People Trust Brands and Organizations in Social Networks?

3 Comments 04 April 2010

In an international survey of social network users, InSites Consulting found that social network users trust brands' social sites for information about the brand itself, second to peer information. Is this astonishing? In the article, I also think about how nonprofits can utilize this information for their brands.

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reputation management

Reputation Management and Branding: SphinnCon Israel

4 Comments 07 March 2010

Live blogging a moderated session about online reputation management at SphinnCon Israel. Great ideas for rep managment and recognition using a Q & A answers strategy.

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guest posts, reputation management

What Happens When Your Nonprofit is “Brandjacked?” Guest Post by Steve Drake of Trees For Troops

11 Comments 04 January 2010

What happens when your cause is "brandjacked?" When you find out that a for-profit, unaffilitated entity is trying to make money off of your donors? That's exactly what happened to Trees for Troops in mid-November. Guest blogger Steve Drake, of Trees for Troops, tells how Trees for Troops fought back, lessons learned and the ROI of social media.

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listening, reputation management

Listening Posts: The Six Free Listening Tools You Cannot Do Without

14 Comments 17 December 2009

What are the essential online listening tools you need? In this post, I discuss the six essential FREE tools that also offer email alert features. However, the other secret is listening through RSS feeds. Find out how and why you want to each of these listening tools.

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engagement, Getting Started, reputation management

Don’t Start What You Can’t Maintain: The Back Side of Social Media

29 Comments 12 November 2009

You have to commit to social media maintenance. Social media profiles are your organization's online homes, and you can't close up shop for a while, take long vacations, or fail to maintain them. This post examines the necessity of social media maintenance, and the repercussions of not maintaining your online homes.

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About

Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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