Reports and studies

Social Media Demographics: 2016 and Beyond

2 Comments 12 January 2017

There's a huge feeling of Fear Of Missing Out, and most often, it's driven by the desire to be "where everyone else is, or is going to be soon." In other words, demographics and trends. Here are some of the most recent US and worldwide social media and internet demographics and trends to inform your decision-making.

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email marketing, Reports and studies

Benchmark Yourself: 2015 M+R Digital Benchmarks Study

No Comments 22 April 2015

The 2015 M+R Benchmarks Study is here, packed with nonprofit sector digital benchmarks for email, website engagement, social media, and paid web marketing. This year's study also includes a "Benchmark Yourself" tool, as well as updates and comparisons with prior years. In this blog post, I pull out four major themes from the study for every nonprofit to consider, and a few suggestions for next year's study.

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Reports and studies

Two New Reports Tell a Story of 2015 Nonprofit Communications Trends

1 Comment 30 March 2015

Two new nonprofit communications reports shed a light on how nonprofit organizations are staffing, executing, and approaching both digital and traditional communications. In this blog post, I look at where the reports intersect, and what trends will emerge in nonprofit communication practices in 2015.

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Reports and studies, Uncategorized

Informing Ourselves: The 2014 Social Media Marketing Report

5 Comments 01 July 2014

Social Media Examiner recently released the 2014 Social Media Marketing Report detailing how 3,025 business marketing professionals conduct social media marketing activities. The report reveals what platforms marketers are using, how much time they are spending on them, the perceived return on investment, what marketing jobs they outsource, and which marketing activities complement social media.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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