fundraising, Online organizing, social media campaign

Principles of Social Media Fundraising

18 Comments 10 March 2010

To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.

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Mobile Fundraising, Online organizing, social media campaign, social media etiquette

How Important are Bloggers to Online Campaigns?

11 Comments 19 November 2009

How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government's Beers for Canada, and Tweetsgiving 2008 and 2009.

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Facebook, Online organizing

How a Facebook Event Transformed an Organization

6 Comments 15 October 2009

For Blog Action Day, a case study of a Facebook Event, Eco Lights, that transformed Sviva Israel from a small nonprofit into a robust organization.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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