Linkedin Endorsements – Endorsing What, Exactly?

28 Comments 07 November 2012

In late September 2012, Linkedin rolled out Linkedin Endorsements. Think of it as "endorsements light" - with an emphasis on light. A reasonable assumption is that your endorsers have first-hand knowledge of your expertise. The fact of the matter is some connections who've read your presentations, and/or know of your work online, and/or have chatted with you, then make the leap to endorsing a skill set. It leaves both the person being endorsed, and the Linkedin viewer in this awkward predicament of asking: are your endorsements real? To what extent does the person endorsing your skills have knowledge of your skill base and expertise? Conversely, how ethical is it for you to accept an endorsement from someone you haven't worked with professionally, but who knows of your work?

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Linkedin’s New A-Game: Playing Engagement For Keeps

5 Comments 08 October 2012

Over the past few months, Linkedin has been rolling out changes to its site that reveal its ultimate A-Game: engage, engage, engage. And what's to say that's not a great strategy? This relatively (by social media standards) old-school social media platform has slowly and thoughtfully re-emerged as a real player in the social media space. Linkedin completely revamped its company pages over the summer, offering status updates, targeted status updates, and more robust follower insights. This week, Linkedin adds to that mix with a revamped company pages design that includes options for an attractive header image and highlights recent status updates. In addition, Linkedin has rolled out Linkedin Endorsements and Influence Leaders as well. Check out this post for the latest in how Linkedin is upping its engagement game.

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New Nonprofit Solutions at Linkedin

5 Comments 27 July 2011

Linkedin has launched Linkedin Nonprofit Solutions under its Linkedin for Good brand, offering discounted products for nonprofits. Even better, the staff are asking good questions of the nonprofit community. I spoke with Bryan Breckenridge, who is heading up LInkedin Nonprofit Solutions and Connie Chan Wang of Linkedin for Good, about the new offerings for nonprofits, and where they see the program heading.

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Linkedin, presentations

Linkedin for Nonprofits

5 Comments 15 June 2011

There are five ways to best utilize Linkedin professionally: be goal-oriented, optimize both your personal and company profiles, utilize groups, and use Linkedin Answers. This blog post includes a slide deck with explanations about how to best use Linkedin.

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Facebook, Linkedin, presentations, social media strategy

YBI Global Forum: Assessing Best Practices Using Linkedin, Facebook, and Twitter

No Comments 27 September 2010

Highlights and best practices of several youth entrepreneurship organizations using social media to promote youth entrepreneurship, source new borrowers from their loan fund, and support and find mentor businesses. This is part of a presentation offered at the Youth Business International Global Forum 2011 in Mexico City, Mexico.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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