Book review, engagement, guest posts

Implementing Social Change Anytime Everywhere: Q & A with Amy Sample Ward and Allyson Kapin

2 Comments 10 April 2013

Earlier this week, I posted my review of Amy Sample Ward and Allyson Kapin's new book, Social Change Anytime Everywhere. After reading the book, I sent Amy and Allyson six questions about the book, following up on some of the concepts and examples presented in the book. In the following Q&A, Amy and Allyson share their thoughts on what inspired them to write the book, how real-time web and mobile has changed how we do business internally and externally, which nonprofits are successful at building online community, what assets an organization should have in place before launching a multichannel campaign, and the investment needed to raise money online.

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case studies, fundraising, guest posts

A Giving Tuesday Pay It Forward Success for the American Diabetes Association

2 Comments 03 January 2013

While some organizations used Giving Tuesday as an opportunity to ask for donations during the nationwide event, the American Diabetes Association took the opportunity to plan an extremely creative peer-to-peer fundraising opportunity, Step It Out. While it was a fundraising campaign, I was intrigued by how the organization used it as an opportunity to deepen and engage its community. The result was bountiful: $21,000 in donations, increased involvement from fundraisers, and deeper fundraiser loyalty to the American Diabetes Association. For more, read this guest post by Shana Masterson, National Associate Director for Interactive Fundraising and Engagement with the American Diabetes Association.

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case studies, fundraising, guest posts

One Donor’s 2012 Giving Tuesday Challenge Test

2 Comments 30 November 2012

Lynne Wester, Director of Stewardship and Donor Recognition at Yeshiva University in New York City and a fundraising stewardship consultant, conducted a brilliant donor user experience test this week during Giving Tuesday, effectively doubling the value of Giving Tuesday for 15 organizations. She donated to all, carefully documenting the experience, assessed the donation process, and blogged about it. This is what she found...

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fundraising, guest posts

The Birth of a National Community Giving Day: Twive and Receive

No Comments 13 June 2012

On June 14, hundreds of communities across America will compete to win $30,000 in awards for local nonprofits in the first 24-hour national community giving day, called Twive and Receive. The event, sponsored by Razoo, uses its fundraising platform. Ahead of the event, I wanted to know more about what led to Twive and Receive, and lessons learned from past giving day events. Ifdy Perez, community manager for Razoo, wrote this guest post on the development of Twive and Receive, and what lessons they built upon for Twive's design and implementation. The nationwide community fundraising event begins tomorrow, June 14, at 12am PST/3am EST.

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guest posts, social media etiquette, Twitter

Three Simple Rules on Twitter: Guest Post by Susan Perri

5 Comments 25 November 2011

Our social media experiences often boils down to one question: Do you want engagement? On Twitter, it’s going to require a two-way relationship, with communication that addresses questions and comments from your followers. Guest post author Susan Perri sees a lot of self-promotion and lack of common courtesy lately on Twitter. She offers examples of tweeps using Twitter expertly for real engagement, and three simple rules for using Twitter well. Ultimately, it’s quality, not quantity, and the same rules from your childhood playground still apply. Make friends, be nice, take turns, say please and thank you. Oh, yes, and have fun while you’re at it.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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