Getting Started, social organization

Born Transparently Digital and Networked: The LittleBigFund

3 Comments 28 January 2013

There's a way to build a movement, and it begins with personal engagement. Carter Gibson, one of the most personal, most social, most transparent Google Plus users, announced the launch of his new nonprofit LittleBigFund yesterday. I vehemently believe that, in order for nonprofit organizations to thrive on social media channels, they have to be personal. That starts from the top (Executive Directors must use social media personally), and continues through messaging that connects personally with supporters, and finishes with real engagement between stakeholders and the organization. New organizations take time to grow and thrive, but I'd bet money that LittleBigFund understands how to be personal, and is ready to soar right out of the gate. The reason is Carter Gibson.

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Creative Commons Flickr Image courtesy of NGI197

Getting Started, nonprofit resources, presentations

Bringing Social Inside: Social media staffing, culture and policies

4 Comments 16 November 2012

Last week, I presented on the topic of "Bringing Social Inside" through Nonprofit Webinars. I developed the presentation out of a belief that successful social media strategy and implementation must also have certain supportive foundations inside the organization. The core components are staffing, budget, a supportive culture, and some basic social media policies. Most organizations I've worked with have at least one of these four components, and very few have all four. This blog post walks through these elements, and includes a slide presentation illustrating many of the core components and supporting research.

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Image courtesy of Hello Turkey Toe, Creative Commons license

Getting Started, social media strategy

Question Assumptions

9 Comments 29 July 2012

  Social media used to be all about assumptions: who is online, what they are doing, how much they love you, whether or not your content resonates. When nonprofits and companies began rapidly adopting social media in the late 2000s, activities were based on assumptions and experimental ideas. Fast forward five years, and we now […]

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Getting Started, social media etiquette, social media strategy

Review: The Nonprofit Social Media Policy Workbook

2 Comments 23 April 2012

Idealware and Darim Online, with support from Balance Interactive, have just released a free Nonprofit Social Media Policy Workbook for nonprofits trying to figure out how to get a handle on the personnel side of social media. In this simple yet complete guide, the authors walk through many of the critical social media policy issues with which organizations struggle: the reasons for a policy, applying organizational values to the policy, social media roles, what to say online, social media monitoring strategy, responding to criticism online, responding to other comments online, privacy and permissions, and thinking through copyright and attributions. If you are looking for a starting point for your social media policy, look no further. Read the full blog post for my review of the workbook.

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Getting Started, time management

Trust the Curators

9 Comments 30 March 2012

If you do anything professionally related to online technology, you understand the immense amount of data you need to sort through daily. Daily email roundups blogs to read, Facebook posts and to check, tweets to scroll through, news sites, and that doesn't include whatever else arrives in your inbox. I literally cannot keep up with all that I want to know about social media technology and its use for engagement, fundraising and advocacy. It's really...too much to know. That's when I began trusting the curators.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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