Getting Started, social media strategy

Graduates: So You Want To Work In Social Media

6 Comments 26 May 2015

With college graduations complete, and summer a time of reflection, this is when I am most often asked "how do I get a job in social media?" I often can't help folks find the job they want, nor do I have the time for all the cups of coffee proffered, but I can offer advice. This post is a summary of my best advice, including current and emerging skills for the field, what you need to know, and how to prepare to get a job in social media at a company or nonprofit organization.

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Getting Started

Expect Good Days and Bad Days

1 Comment 02 August 2013

Social media is so immediate, and social. Those of us in social media ego track our community stats obsessively, sometimes hourly. Just like every business has slow months and busy months, the social media equivalent is the "down week" or the slow-to-gain-traction post. Not every tweet will be retweeted. New days may not bring new Twitter followers.

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Getting Started, social media strategy

Summer Social Media Prep for Fall Engagement

6 Comments 25 July 2013

There are so many things one can do to prep for the autumn fundraising, event, and general communications season. What will you be doing this summer to prep? This tie of year, when summer vacations seem to overrun who's actually at a desk, seize the opportunity to step back and plan for a productive, engaging fall on your social media channels. Listed are four social media activities and accompanying resources you can try out in the next month as you prep for strong social media engagement during the second half of 2013.

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Book review, Getting Started, social media campaign

Social Change Anytime Everywhere Book Review: A Foundation for Social Change Campaigns

10 Comments 08 April 2013

If you work for, volunteer your time for, or consult to a mission-based organization, you are already thinking about using social media channels to promote it. Authors Amy Sample Ward and Allyson Kapin bring together how organizations can utilize social media channels cohesively to raise money, promote organizations, and create killer advocacy campaigns.The book is full of digestible information, appropriate for anyone working in communications, fundraising, programming, volunteer management, and leadership at an organization. This post offers an overview of the key points in the book, who should read it, and what you'll get out of it. In the a follow-up blog post, to be published Wednesday, April 10, co-authors Amy Sample Ward and Allyson Kapin answer six follow-up questions about the book, including "what inspired you to write the book," "what assets should an organization have in place before planning a multichannel campaign," and "what does it take to raise money online using social media."

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Getting Started, nonprofit resources

Social Media Requires Patronage and Community

2 Comments 20 February 2013

Behind every successful social media campaign is a community of partners that teach, guide, support financially and contribute to the campaign. Everyone wants to know what will "get them 5,000" likes and "how to grow really big" on social media. Organizations read about and aspire to replicate viral online campaigns such as the Kony 2012 campaign, or Blame Drew's Cancer. In this blog post, I look at the Kony 2012 video campaign, and how it complies with Gladwell's theory that creative genius needs a patron and community. Patrons and community not only support creative geniuses, but they are critical internal elements of an organization's digital communications growth and learning.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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