case studies, Flickr

Face Off Against Tobacco: Lessons From a Youth-Focused Social Media Training Campaign

4 Comments 12 July 2012

From March through mid-June, I had the privilege of working with the Boston Alliance for Community Health (BACH) on a youth-focused social media advocacy training campaign. I write "training campaign," because the campaign's goal was to train BACH member organizations and their teens how to use social media for advocacy. The campaign posted 460 photos to Flickr, 72 posts to the blog, and excited the youth and youth organizations involved. Most importantly, we offered a skills training to teens seriously affected by the digital divide, and we saw them take to the idea and run with it. In this post, I discuss the constraints of this type of campaign, successes, and lessons learned.

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Flickr, guest posts, social media strategy

Interview with Georgina Goodlander: Fill the Gap Flickr Campaign

8 Comments 16 July 2009

Want to know how a Flickr campaign originates, evolves and grows? In this interview with Georgina Goodlander, of the Luce Foundation Center for American Art, she explains the history of the innovative "Fill the Gap" campaign, its progress, and how it will evolve.

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engagement, Flickr

Using Flickr Creatively: Three Arts Organizations Innovate

15 Comments 23 June 2009

Three arts organizations (Houston Ballet, Massachusetts Museum of Contemporary Art and Luce Foundation Center for American Art) are innovating ways to use Flickr creatively, and in the process offering backstage passes to the organization, amplifying programming, and engaging stakeholders in real decision-making.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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