email marketing, Reports and studies

Benchmark Yourself: 2015 M+R Digital Benchmarks Study

No Comments 22 April 2015

The 2015 M+R Benchmarks Study is here, packed with nonprofit sector digital benchmarks for email, website engagement, social media, and paid web marketing. This year's study also includes a "Benchmark Yourself" tool, as well as updates and comparisons with prior years. In this blog post, I pull out four major themes from the study for every nonprofit to consider, and a few suggestions for next year's study.

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email fundraising, email marketing, social media strategy

M&R 2014 Benchmarks Study: Findings and Implications

No Comments 18 April 2014

The M&R 2014 Benchmarks Study is here! For the past eight years, M&R,with support from NTEN, has produced a study of email and fundraising benchmarks. This year's study looked at email (open rates, churn, clickthrough rates, list growth, response rates), online giving (email, other giving online, monthly vs. one-time gifts), website traffic (traffic growth and web gift rates), and social media (Facebook and Twitter fan size, growth, and frequency of posting) in 2013. What is interesting about this year's study isn't so much what is in it, but what it implies for the future of web communication.

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email marketing, engagement, fundraising, video sharing

Adding Cheer to the Holidays with Video eCards

2 Comments 24 December 2009

As more and more holiday video cards emerge, I take a look at the two types of video cards: humorous and serious. In this post, I mention my favorites from this holiday season of 2009, and why.

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email fundraising, email marketing, social networks

Using Social Media to Decrease E-Mail Unsubscribe Rates

No Comments 18 June 2009

A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can't listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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