corporate social media, technology

Integrating Social Media Into Essential Business Functions

11 Comments 27 January 2010

There are plenty of other business functions besides sales and marketing that benefit from social media integration: human resources, internal communication, product development, training, customer service. I recently gave a presentation that talks about the ROI of integrating social media with these business functions. The slide show is embedded. Looking forward to your thoughts and contributions.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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