corporate social media, social organization

Global CEO Report: Proritizing Social Media and Collaboration

1 Comment 01 February 2013

In the latter half of 2011, IBM met face to face with 1,709 CEOs and senior public sector leaders to better understand how the increasingly connected economy is affecting their outlook, plans, and presenting challenges. Reading IBM's 2012 Global CEO Study, we are the outside observer, noting the slow but steady shift towards networked organizations year over year, and rejoice in the proof of "outperformance" from these social organizations.

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blogs, corporate social media, metrics

State of the Blogosphere: News You Can Use

3 Comments 17 November 2010

The State of the Blogosphere offers a useful spotlight on important trends and returns from blogging – many of which can be applied to the nonprofit sector. If you cross the results of the SOTB with the recent Idealware social media guide research and survey about how nonprofits use social media, the result is proof […]

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corporate social media, reputation management, social media strategy, social networks

Why Do People Trust Brands and Organizations in Social Networks?

3 Comments 04 April 2010

In an international survey of social network users, InSites Consulting found that social network users trust brands' social sites for information about the brand itself, second to peer information. Is this astonishing? In the article, I also think about how nonprofits can utilize this information for their brands.

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corporate social media, social media strategy

Social Media Flow Charts

11 Comments 25 March 2010

How does social media fit into the overall messaging? What role does it play in the sales cycle? This post considers the value of social media in meeting organizational goals, conceptualized as a flow chart of the overall brand and program marketing strategy.

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corporate social media, engagement, fundraising, metrics, social networks

Social media IS effective for nonprofits and small businesses

13 Comments 04 March 2010

Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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