case studies, collaboration, conferences, presentations

Empowering Everyone To Be A Network Weaver

1 Comment 25 March 2013

What if everyone who works at an organization, or cares deeply about a cause or organization, acted as a network weaver? How would that change the way that organizations communicate? How would that change how and the extent to which organizations raise funds online? That was just the conversation that I had in mind when my colleague Scott Remington and I presented a working session at the Jewish Federation Young Leadership Conference. We had one overarching goal: to empower every person in the room to become a network weaver. In this blog post, I overview the presentation and its five primary segments: redefining leadership, developing your own brand, mapping your own network, the network weaver and online fundraising, and two case studies of network weavers succeeding with online fundraising.

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image courtesy of camdiluv, Creative Commons license

collaboration, presentations, technology

Strategies for Succeeding in the Cloud: What’s Stopping You?

7 Comments 28 October 2012

ast week, Marc Baizman and I offered a workshop at the Massachusetts Nonprofit Network's annual conference this week called "Streamlining Nonprofit Organizations: It's All About the Cloud." Cloud computing allows you to access software from anywhere via the Internet, instead of your hard drive or local computer network (definition courtesy of TechSoup). Within the presentation (below), Marc and I focused on cloud adoption barriers, strategies for succeeding in the cloud, two nonprofit case studies, and a survey of cloud tools. In both case studies that on nonprofits that successfully moved into the cloud, the critical elements were collaboration and management support. It's interesting that these same two elements are critical for social media success as well.

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collaboration, listening

Establish Social Media Knowledge Sharing Practices

1 Comment 11 May 2012

Social media cannot thrive in silos. What is happening online affects the entire organization, not just the marketing department, or the development team, or the Executive Director. And while social media usage has truly penetrated the nonprofit sector, reports and activities are usually not shared throughout the organization. What results is a lack of organizational buy-in, misunderstanding of the benefit of digital engagement, missed opportunities, and role confusion. Instead of siloing information, turn it around. Knowledge sharing results in stronger organizations that have a broader knowledge base about its online stakeholders, and a wide net of useful information to meet organizational goals.

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case studies, collaboration, free agent community fundraising

Free Agent Communities Fundraising for Japan

3 Comments 01 April 2011

In light of the recent earthquake and tsunami in Japan, free agent communities have risen once again, this time to raise funds for disaster relief in Japan. In this blog post, I feature three blogger communities raising money for Japan. Once again, this begs the question of best practices and whether or not nonprofits are working with free agent communities to establish relationships.

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collaboration, Getting Started, social media strategy

Why You Can’t Think About Social Media In A Vacuum

14 Comments 20 July 2010

Developing social media in a vacuum is unnecessary. Why not develop a social media support team? Using personal contacts and social networks, one can easily develop a great team to help you develop and improve upon social media concepts.

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About

Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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