Book review, social media strategy, teaching social media

Required Class Reading: Nonprofit Social Media Strategy

9 Comments 10 October 2013

Developing a syllabus for Social Media Strategy is extremely challenging. There are new books coming out every day, and it's difficult to keep up. There's a lot of so-called "required reading" for professionals in the field, for nonprofit connectors, and for social media change-makers. In the end, what makes you more effective in your work is what is most valuable. Ultimately, I designed the reading for the graduate Social Media Strategy course to include two required books for purchase, along with many blog posts, journal articles, slideshows, and book excerpts. This blog post is an inclusive list of what I did assign, along with many on the "wish list" for next time.

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Book review, engagement, guest posts

Implementing Social Change Anytime Everywhere: Q & A with Amy Sample Ward and Allyson Kapin

2 Comments 10 April 2013

Earlier this week, I posted my review of Amy Sample Ward and Allyson Kapin's new book, Social Change Anytime Everywhere. After reading the book, I sent Amy and Allyson six questions about the book, following up on some of the concepts and examples presented in the book. In the following Q&A, Amy and Allyson share their thoughts on what inspired them to write the book, how real-time web and mobile has changed how we do business internally and externally, which nonprofits are successful at building online community, what assets an organization should have in place before launching a multichannel campaign, and the investment needed to raise money online.

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Book review, Getting Started, social media campaign

Social Change Anytime Everywhere Book Review: A Foundation for Social Change Campaigns

10 Comments 08 April 2013

If you work for, volunteer your time for, or consult to a mission-based organization, you are already thinking about using social media channels to promote it. Authors Amy Sample Ward and Allyson Kapin bring together how organizations can utilize social media channels cohesively to raise money, promote organizations, and create killer advocacy campaigns.The book is full of digestible information, appropriate for anyone working in communications, fundraising, programming, volunteer management, and leadership at an organization. This post offers an overview of the key points in the book, who should read it, and what you'll get out of it. In the a follow-up blog post, to be published Wednesday, April 10, co-authors Amy Sample Ward and Allyson Kapin answer six follow-up questions about the book, including "what inspired you to write the book," "what assets should an organization have in place before planning a multichannel campaign," and "what does it take to raise money online using social media."

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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