Five Nonprofit Organizations Connecting with Tumblr

4 Comments 06 March 2013

Tumblr, the visual blogging platform, is a hidden gem of the blogging world. For organizations with visual content, a younger demographic (though not a requirement), and a commitment to regular blogging, Tumblr may be the perfect blogging channel. One might think of Tumblr as "the Facebook" of blogging: highlighted quotes, idea excerpts, short videos, and photographs are the bread-and-butter staples of a Tumblr blog. This is the same kind of content which can also be used adroitly to share stories, connect with fans and stakeholders alike, and bring those stakeholders inside your organization. In this blog post, I showcase five nonprofit organizations using Tumblr to tell stories, inspire co-created content, and connect with their audiences online.

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On Content Calendars

4 Comments 25 January 2013

Content calendars are incredibly useful tools for organizing. But that's what they are: a tool to create order out of ideas, and a commitment to publishing content. The calendar is the culmination of the content development process, one that begins with defining your "unique value," and ends with "what content supports your conversation?" as diagrammed above. It's been 10 days since my last blog post asking for input and ideas about the value that this blog offers. I've spent much of the time talking to people about this, gathering my own thoughts, and putting it all together.

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blogs, content

Taking My Own Medicine

22 Comments 14 January 2013

I need a content calendar. I've been blogging for four years with one idea in mind: to write about the intersection of social media, nonprofit organizations, and technology. However, as you may have noticed, I haven't published my own work in a few weeks. After four years, and 224 published posts on my site, I realized that need to "take my own advice" and create an editorial content calendar for this blog. However, I want your input and guidance. Based on your blog comments, and my own thoughts about "the conversation" that should be unfolding here, I'll develop a regular editorial content calendar for this blog.

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Image courtesy of, Creative Commoons license


What Makes a Blogger Credible?

25 Comments 03 July 2012

I was recently asked "what makes a professional blogger credible?" and it gave me pause to think. So, what does make one blogger "credible" and another not? Or one blogger more credible than another, in this age of citizen journalism and blogging democracy? Here's my list of what I think it takes to be a credible blogger, including one bonus quality.

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image courtesy of Nick Light,


12 Ways to Develop a Community of Blog Readers

13 Comments 28 September 2011

One of the hardest things to do is to develop a community of interested readers, sharers, and contributors to a blog. Creating a blog community takes time and commitment. A blog community is a community of readers who regularly comment and share your blog. This community can be fiercely loyal, if truly engaged with your blog and once engaged, this community can be moved to action. This post highlights 12 steps your organization can take to develop a community of fiercely loyal blog readers.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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