community, fundraising

Finding #GivingTuesday Community at the NTEN Hangout 12/2

1 Comment 01 December 2014

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Thank you, Henry Timms, for envisioning the #GivingTuesday movement in 2012. Henry had the clever idea of a day to celebrate generosity, on the heels of the spending spree that follows the American Thanksgiving holiday. In just two years #GivingTuesday has become the recognized day of giving (and giving back) in the US, and now has participation in 9 countries worldwide.

GivingTuesday has incredible potential to be a community-building movement, encompassing not only acts of generous financial donations, but also giving of time, place, community, and assets.  I wrote about the potential for using #GivingTuesday as a springboard for year-round relationship building in 2012, and asked in 2013: “Where is the community in GivingTuesday?” My esteemed colleague Hildy Gottlieb just published an article in the Huffington Post in which she envisions GivingTuesday as a “day to model to the community what values like participation and sharing look like in action, by each of our organizations participating and sharing with each other.” This year, #GivingTuesday is starting to become a communal experience, not just in the giving…or almost requisite ask for donations…but in the desire to come together to discuss generosity and giving as a community.

In my 2013 blog post, I suggested that what we need on GivingTuesday is a community conversation for #GivingTuesday participating organizations to share best practices, an online community space promoting conversation about GivingTuesday, and more Hangouts on Air. has offered countless webinars this year to assist organizations with their efforts and more resources than ever before. The website offers resources, ideas galore, a tools section, blog features, and links to many GivingTuesday activities. What’s more, the organization has retweeted, promoted, and re-shared the #unselfie and #GivingTuesday community actions consistently.

The best part is that the nonprofit community and its stakeholders are taking it upon themselves to host community conversations about giving this year.

NTEN, the Nonprofit Technology Network, is hosting a one-hour open conversation on GivingTuesday at 11am PT/ 2pm ET as a way for community members to share #GivingTuesday efforts, discuss why they are a part of the NTEN community, and share ideas for the year ahead. Joleen Ong, Marketing and Publications Director of NTEN, explained that “NTEN is all about community and on #GivingTuesday, we’re gathering the community together to celebrate the giving season.”

Join me, NTEN Community Champions, and organizations from around the US and the globe to celebrate GivingTuesday and learn from each other. Beth Kanter will be joining the conversation with Joao Paulo Verguiero of #GivingTuesday Brazil (read about her role and #GivingTuesday Brazil). I will be sharing what the National Brain Tumor Society is doing for the day. So will many 2015 Community Champions. Why? NTEN is “creating an educational opportunity for champions to share their fundraising experiences thus far, best practices, and answer any questions that our community might have. They’re champions because they’re stellar representatives of the NPTech community, so it’s a great opportunity to connect with some of the smartest folks out there when it comes to NPTech and fundraising.” It will be fantastic.

Join me for NTEN’s GivingTuesday conversation!

If you are looking for other conversations, hangouts and community discussions, check out GivingTuesday’s list of events, which include a virtual field trip to an orchestral event, a conversation about the family dinner project, and a conversation about volunteering, among others. Social Media for Nonprofits is hosting a Google Hangout to discuss the growth of philanthropy through digital media, and there are likely many others which you know of and can share in the comments.

Who will you be hanging out with on GivingTuesday? Come learn and share with us.



Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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