Changing Up the Blog

22 Comments 17 May 2011

Spring is here, there’s finally a whiff of summer on the way, and change is in the air. I left FirstGiving a month ago, and I am really excited to be working again as a digital engagement consultant with nonprofit organizations. I’m also ready to update the look and design of this blog. I’ve hired Jaki Levy and his team at ArrowRoot Media to create a new blog design, and they’ve been working hard to come up with a new look and feel for the blog. As with any change, it’s also a time to reassess, and I need your help with that. I’ll be writing a series of two blog posts to ask you questions about what you want to see more of on this blog, and what features you enjoy in a blog. For this blog post, I’d like to know more about the type of content I should feature on the blog, who you are, and to understand what areas of social media you are most interested in reading about.


Type of Content

Looking back on the past two and a half years of blog content, the most popular posts have illustrated and analyzed how to best use social media (Understanding How Facebook Pages Grow, Nonprofit Facebook Welcome Tabs, Principles of Social Media Fundraising, The Case of the 4,000 Twitter Followers Who Don’t Care, and Facebook Engagement Practices: Recent Studies). I’ve written about a lot of different types of social platforms, and mixed up the type of content offered.

Thinking about what to focus on in the future, I’d love to know which types of content you find most valuable:

  • analysis of current social media trends and/or research
  • examples and best practices illustrating how organizations are using social media
  • slide shows and presentations
  • practical, how-to tips for using specific social media platforms
  • other type of content not mentioned



When I start thinking about a strategy, I always want to know who the audience is. I know that most of this blog’s readers live in the United States, followed by Canada, the UK, Israel, India, and Australia. When I started blogging, I assumed that most readers would work in nonprofit organizations, though I often write content relevant for all types of industries and organizations.

I’d like to know more about you so I can offer relevant content. Specifically:

  • what type of work you do
  • does your professional work include using social media channels?
  • what type of organization you work for


Social media platforms

Lastly, I’d love to know what type of social media you want to keep up with. This blog has focused a lot on Facebook, Twitter, and online fundraising. At times, I’ve also talked about social bookmarking, video sharing, and photo sharing. What social media platforms are you most interested in reading and learning about?

Please share your responses and thoughts in the comments. I’d really like to hear from you, and incorporate what you have to say into what Community Organizer 2.0 will offer in the future.



Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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