New Online Identities: Figuring It All Out

17 Comments 07 September 2010

image courtesy of emilyluciedesigns

In the past month, my life has changed a lot. Now I need your help with transitioning my blog to reflect those changes.

The first big change was geographic: the move from Jerusalem to Boston in early August. That was easy to convey online – just change my location to “Boston” on all the social media platforms (still doing this, by the way). The second big change was professional:  I started work as the Community Marketing Manager at FirstGiving on September 1.  My other change was more of workplace identity: transitioning from consulting full-time to working within a company.

I still love to engage online and create community. That seems to be the consistent factor here.  I’m really excited about the new position: it’s a great opportunity to continue working within the nonprofit community and think about social media as a means to helping nonprofits raise more funds to do more good. The fun part of the job will be experimenting with social media, hands-on. (I plan to write about the experimenting here on the blog.) I’m also  looking forward to thinking more about event fundraising, online donations, and social network fundraising.

I don’t want to only talk about online fundraising. Or social media. That is not the whole me. (Connect with me on Twitter to talk about a wide range of topics, including social media and nonprofit technology.)

Aside from my job, I still plan to present, speak, and think about social media and nonprofits, and I’ll use the blog as the hub for these interests. I will continue to publish the same types of stories and analysis as always: the influence of technology, community, and social media on the nonprofit sector. I’m pretty excited to now have access to data from FirstGiving to analyze giving trends, donors, and event fundraising successes.

Now I need your help thinking about the identity of this blog:

I’m thinking about changing the name of the blog from the same name as my nonprofit consulting firm (Community Organizer 2.0) to a name more closely associated with my own personal name. Models for using my own name instead of Community Organizer 2.0 include Amy Sample Ward, Manny Hernandez, and John Haydon. Amber Naslund, on the other hand, has just launched a new blog, Brass Tack Thinking, and she is the Director of Community for Radian6. What do you think about changing the name (or not) of this blog? Which naming direction do you prefer, and why?



Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

Follow Debra

Subscribe via email




© 2020 Social Media Strategy for Mission-Driven Organizations.

Site by Arrow Root Media