Facebook, social media strategy, social networks, technology

Social Media Strategies: Panel Discussion Affilicon Israel

10 Comments 01 June 2009

Image by luc legay

Image by luc legay

I’m live blogging the Affilicon Israel 2009 session entitled “Social Media Strategies.”

The first speaker is Sam Goldfarb of TradiMax. His company specializes in Facebook marketing.

Facebook Facts: users upload 850 mil. photos/mo, over 200 million users, and FB spends $25 mil yearly on server space, 50% of users are over 30 years of age, big companies are using FB. The number one brand? Barack Obama. An older brand, Coca Cola, is #6.

Mentions that there will soon be a payment system on Facebook – it’s social, and not yet public. When you buy something on FB, your friends will be notified. He tentatively is calling is “social PayPal.” (My note: Can you turn off the social sharing part?)

Second speaker: Miriam Schwab, Illuminea, speaking about Five Things Social Media is NOT.

1. It is not a ticket to millions of leads. Example: Twitter has 32.1 million users now (up from 1 million a year ago). If you are on Twitter you do NOT have a “direct line” to everyone. Ashton Kutcher, the most popular user, has only 1.9 million users. You have to compete for interest on Twitter and you have to connect, and compete for attention.

2. It is not for everyone. For example, if you are trying to market to other Middle Eastern countries besides Israel, Internet penetration is very low. You have to know where people are online, and if they are online at all.

3. It is not free. Not really. Time is money and it takes a lot of time to create, promote and respond to content.

4. It is not the “end of the road.” Geocities used to the hottest thing. (Lycos used to be the hottest search engines!) Facebook just surpassed MySpace. The web is fleeting and changing.

5. It is not enough on its own. Example – Skittles has a website that is only embedded social media sites. Skittles video goes to YouTube. Skittles chatter goes directly to twitter comments. Does it help them achieve their goal.

Third speaker: Oren Todoros, HYPick. Video blogger. Speaking about the Social Marketing Arsenal.

Can a brand be social? Yes. Example: WD40 brand has its own Ning community at we40uses.com where people upload lots of photos and discuss the brand.

You should do what you love – anyone can use social media well talking about what they love.  Gary Vaynerchuck (wine review blog) speaks about wine on video daily. iJustine a.k.a. Justine Ezarik is a freelance graphic/web designer and video editor, who became the AT&T spokesperson. Locals that leverage new media: Kfir Pravda (Pravdam.com), Hillel Fuld (technmarketing.com), Ayelet Noff (blonde2dot0.com) and Ezra Butler (1938 media.com) – they all do what they love and do it on social media.

New Media Methods:

1. Guy Kawasaki Approach: accumulate as many followers as possible while being nice enough not to be a spammer.

2. Targeted Approach: follow who you want, targeted approach, become an industry leader.

If on Twitter:

Use Ping.com to simultaneously post to many site, use wefollow.com to find followers, tweetlater.com to time tweets later, or tubemogul.com to upload a video once and it broadcasts to all video tube sites.

How to track the conversation?

1. Use Friendfeed.com to build a customized content feed based on your friends

2. Google Blog Search/Google Alerts – search Blogosphere

3. Boardtracker.com – what people are talking about on message boards.

Social media is SOCIAL and NOT Sales. Learn from others, socialize with your base, get involved in other blogs and sites with comments, and don’t forget You Tube is a very large search engine.

Predicted (by Oren Todoros) Up and Coming Social Networks:

1. Multiply.com: focus on sharing media

2. Blip.fm – music sharing

3. Qik.com – life casting/video streaming

4. Seesmic.com – video based discussion

5. HYPick.com (Oren’s network)

Own your Brand- search on namechk and take it on all the sites.

Other panelist: Arik Czerniak, Entrepreneur, former CEO of Metacafe, who added value to the panel discussion.

The Future of Social Media Predictions: next stage is aggregating activity into one place.Google Wave is also considered to be the next stage – it is an email updating/embedding and conversation tool for sending/receiving email in real time. Google Wave is still in demo.



Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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