Social Media Strategy for Nonprofits and Businesses

Tag archive for "weak ties"

engagement, social media etiquette, social media strategy

Front Yard and Back Yard Conversations

50 Comments 09 December 2009

Social media is a public platform, where we utilize the "power of weak ties" to move people to action. How does a weak tie become stronger, more fully engaged? It's when conversations move them from the public conversation places to private conversations. These private conversations are social media's "back yard." That is where the relationships are strengthened and built.