Tag archive for "Tweetsgiving"

fundraising, social media campaign, Twitter

Epic Thanks – One Incredible Event of Gratitutde

2 Comments 24 November 2010

Tweetsgiving 2010 is all about Epic Thanks. It includes some great features: gratitude cards, online evangelists, and community organizing. It's also one of the great online fundraising campaigns of 2010.

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fundraising, Online organizing, presentations, social media campaign

Principles of Social Media Fundraising

18 Comments 10 March 2010

To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.

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social media etiquette

How Do You Express Gratitude on Social Media?

29 Comments 24 November 2009

How do you express thanks and appreciation to your social networks? You can "like" a Facebook update, re-tweet a Twitter update, recommend a colleague on Linkedin. But there are so many other ways to say "thank you" as well. This blog post, part of the global Tweetsgiving effort, discusses why/how we create our own gratitude karma on social media. Join in!

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Mobile Fundraising, Online organizing, social media campaign, social media etiquette

How Important are Bloggers to Online Campaigns?

11 Comments 19 November 2009

How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government's Beers for Canada, and Tweetsgiving 2008 and 2009.

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About

Debra Askanase is an experienced digital strategist, non-profit executive, and community organizer. Community Organizer 2.0 works with businesses and nonprofits to develop actionable and measurable digital media strategies that meet organizational goals.

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