Social Media Strategy for Nonprofits and Businesses

Tag archive for "Tom Humbarger"

community management, engagement, Facebook, social networks

The Real Value of Active Community Management

19 Comments 08 February 2010

Active management of an online community on a registered site or social network translates into quantifiable value for the sponsoring organization. This blog post offers value data from two online communities that lost active community managers, and the subsequent effects on both the community and value from the community to the sponsoring organization.