I've been thinking a lot about the concept of social media ROI, and how to measure it. Can we measure effective engagement with stakeholders, and how we move them to action? For social media, the ROI is actually Return on Engagement (ROE). All other activities are those leading to ROE.

I participate in To Mama With Love because Epic Change founder Stacey Monk has created one of the most incredible online campaigns in which I've ever had the honor of participating. Epic Change, has taken every principle of great community organizing and integrated it into To Mama With Love. Epic Change is also an organization that embodies the culture of social media, which is the culture of inclusion.

In this post, I talk about 10 social media trends that I'm seeing, and examples of those trends including fear of failure, mounting case studies, acceptance of ROI, employee use of social media, and more.

Epic Change just launched a fundraiser entitled To Mama With Love, and it embodies everything social network fundraising should be: a conversation rather than an ask for money, linkages to a greater movement, and utilizing the power of social network.