Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.
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corporate social media, engagement, fundraising, metrics, social networks
Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.
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