Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This post includes a slide presentation that comprehensively explains the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Facebook Like as a case study, the ROI of social sharing as a case study, and primary social sharing tools.

Analyzing social sharing is critical- it's part of the feeback loop you need to gauge audience reach and reaction to your online content. In this blog post, I discuss four social sharing tools that offer in-depth sharing analytics: AddThis, Facebook Share, Tweetmeme, and Google Analytics Firefox extension. What other tools do you use to analyze how your readers share your organization's content online? What do you learn from them?