Three arts organizations (Houston Ballet, Massachusetts Museum of Contemporary Art and Luce Foundation Center for American Art) are innovating ways to use Flickr creatively, and in the process offering backstage passes to the organization, amplifying programming, and engaging stakeholders in real decision-making.

A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can't listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.

Why should CEOs and Executive Directors use social media themselves? Because they are an extension of their organization and organization's brand. In this post, I argue that CEOs must use social media themselves to engage with customers and also post a short slide show on the basics of extending ones personal brand and network on some social media platforms.

An introduction to how to set up, create, edit and list podcasts, from the Podcasting session at NTEN's 2009 NTC.

Even the most local businesses and community organizations can use social media. In this post, I give concrete examples of how the local business or organization can benefit from incorporating social media into its business model. The world is no longer Local, it's Social.

When your company is faced with a crisis, you should have the appropriate social media tools in place to listen, engage with stakeholders and broadcast messages. In this post, I consider the reputation problems recently faced by Network Solutions and Motrin, the strategies used to address them, and lessons we can learn from them.

Entering and feeling comfortable with a new virtual community takes time and patience. I share six lessons that I learned as a new immigrant that apply to everyone entering a new land, offliine or online.

Adding a Social Media Map to your website that highlights the social media activities of employees.

Create a Social Media Advisory Board to help your organization set its social media strategy. Thoughts on why create a Board, who to invite and how to implement it.

Online user profiling and how this can inform stakeholder engagement strategies