Clarity of vision and objectives are the cornerstones of a strong social media strategy. In this post, I write about two different kinds of objectives: the organization's general objectives, and the value a social media strategy would provide to your organization. Once you've defined these, you can create your winning social media strategy!

How does social media fit into the overall messaging? What role does it play in the sales cycle? This post considers the value of social media in meeting organizational goals, conceptualized as a flow chart of the overall brand and program marketing strategy.

Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.