The ONE Sermon Campaign has all the elements of a successful social media campaign: easy to participate, continued offline and online engagement, potentially viral. This post explores why the ONE Sermon Campaign is a great model for nonprofit social media campaigns.

The NTEN National Technology Conference 2009 Session on Mapping Social Media to Metric offered to opportunity to lean how nonprofit organizations are listening, utilizing social media, measuring their efforts and adapting their efforts based on what they are learning. In this post, I captured the session's conversations and lessons learned from the social media practitioners in the field.

Organizations often fear the time commitment needed to implement social media. I suggest developing a social media strategy and selecting tools first, and then consider the two illustrated frameworks to help your organization know and understand the time it will spend on its social media activities. This post also includes suggestions for rethinking staff time on social media, and limiting the initial time investment.