Maintenance activities keep a company's presence alive. They don't increase presence, increase engagement, or even develop the community. What they do is buy you time. It's called feeding the dog.

You have to commit to social media maintenance. Social media profiles are your organization's online homes, and you can't close up shop for a while, take long vacations, or fail to maintain them. This post examines the necessity of social media maintenance, and the repercussions of not maintaining your online homes.