10 Mar, 2010
Posted by: Debra Askanase In: Online organizing| fundraising| social media campaign
To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.
04 Mar, 2010
Posted by: Debra Askanase In: analytics and metrics| corporate social media| engagement| fundraising| social networks
Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.
01 Dec, 2009
Posted by: Debra Askanase In: Mobile Fundraising| fundraising| technology
What are the online giving trends for 2010, and beyond? What will be the technology, culture, and needs? In this post, I created a graphic description of the history of online giving, and offer five trends that I see in the coming year.
27 Oct, 2009
Posted by: Debra Askanase In: fundraising
Proving that social media can be used to raise significant funds for nonprofits is “the brass ring” that every nonprofit utilizing social media wants to reach. On the other hand, social network fundraising is growing: both by adoption, use and acceptance. This post explores the existing challenges facing social network fundraising – and brainstorming ideas to overcome the barriers.
