Beth Kanter’s Blog, Beth’s Blog, is the starting point for social media and technology. It’s an investigation into what works, and what doesn’t. In this blog post, I talk about five reasons everyone should read Beth’s Blog.
Beth Kanter’s Blog, Beth’s Blog, is the starting point for social media and technology. It’s an investigation into what works, and what doesn’t. In this blog post, I talk about five reasons everyone should read Beth’s Blog.
19 Nov, 2009
Posted by: Debra Askanase In: 2010 NTC Sessions| Mobile Fundraising| Online organizing| social media campaign| social media etiquette
How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government’s Beers for Canada, and Tweetsgiving 2008 and 2009.
16 Jul, 2009
Posted by: Debra Askanase In: Flickr| guest posts| social media strategy
Want to know how a Flickr campaign originates, evolves and grows? In this interview with Georgina Goodlander, of the Luce Foundation Center for American Art, she explains the history of the innovative “Fill the Gap” campaign, its progress, and how it will evolve.
12 Jun, 2009
Posted by: Debra Askanase In: Getting Started| social media strategy| storytelling
How do you raise funds for a project with an eBook? In this interview with Jasmin Tragas, who created the eBook Worldshapers, Extraordinary Women Making a Difference to raise funds for a microloan program in the Philippines. In this post, I interview Jasmin about her experience raising funds through the eBook, putting the project together, and lessons learned.
18 May, 2009
Posted by: Debra Askanase In: social media strategy
The ONE Sermon Campaign has all the elements of a successful social media campaign: easy to participate, continued offline and online engagement, potentially viral. This post explores why the ONE Sermon Campaign is a great model for nonprofit social media campaigns.