Google+ rolled out its Ripples feature on October 27, with just a hint of data potential within Google+ for marketing and engagement. Google+ Ripples is really the first set of metrics we've seen from Google around Google+. Ripples gives Google+ users relevant information about the use of circles, G+ influence, and how data is spread. Google+ Ripples has a lot of potential, including knowing your influencers, finding new influencers, knowing what others want to share, and of course implications for the future of online search and Google SEO. Why is Ripples really relevant for nonprofits? It can help nonprofits understand how to move connections on G+ (and elsewhere) to action. Read the full post for more.

Understand the basics of Search Engine Optimization, a moderated session at SphinnCon Israel.

If you are wondering about the future of search engine optimization, this panel discussion that I attended at Affilicon Israel 2009 offered insight into the future of SEO and how we should begin to think about website and page development in light of this information.