Why should CEOs and Executive Directors use social media themselves? Because they are an extension of their organization and organization's brand. In this post, I argue that CEOs must use social media themselves to engage with customers and also post a short slide show on the basics of extending ones personal brand and network on some social media platforms.

For non-profits engaging in social media strategy, why not create "personal branding pages" for staff and give out "social business cards?" Thoughts and musings on these potentialities.