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	<title>Social Media Strategy for Nonprofits and Businesses &#187; open source organization</title>
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		<title>Where is The Open Source Organization?</title>
		<link>http://www.communityorganizer20.com/2009/11/05/where-is-the-open-source-organization/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=where-is-the-open-source-organization</link>
		<comments>http://www.communityorganizer20.com/2009/11/05/where-is-the-open-source-organization/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 14:29:59 +0000</pubDate>
		<dc:creator>Debra Askanase</dc:creator>
				<category><![CDATA[engagement]]></category>
		<category><![CDATA[decision-making]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[nptech]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[open source organization]]></category>
		<category><![CDATA[PresenTense]]></category>
		<category><![CDATA[RISD]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=1840</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.communityorganizer20.com/2009/11/05/where-is-the-open-source-organization/' addthis:title='Where is The Open Source Organization? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>If you take the idea of true organizational transparency, and combine it with stakeholder inclusion, then you get a new type of organization: the Open Source Organization. How can social media increase clarity, transparency and inclusionary decision-making? One organization, PresenTense, is doing this well. <div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.communityorganizer20.com/2009/11/05/where-is-the-open-source-organization/' addthis:title='Where is The Open Source Organization? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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<div id="attachment_1851" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.flickr.com/photos/27079108@N00/1446398976/"><img class="size-full wp-image-1851" title="transparent screen" src="http://www.communityorganizer20.com/wp-content/uploads/2009/11/transparent-screen.jpg" alt="Image courtesy of ExtraFunky" width="400" height="333" /></a><p class="wp-caption-text">Image courtesy of ExtraFunky</p></div>
<p><span style="color: #000000;">Almost a year ago, I wrote a blog post entitled &#8220;<a href="http://www.communityorganizer20.com/2008/12/30/the-non-profit-quarterly-report-transparency/" target="_blank">The Non-Profit Quarterly Report</a>.&#8221; In this post, I argued that nonprofit organizations should offer online quarterly reports, and mimic the transparency exemplified by Jonathan Schwartz&#8217; online quarterly reports. (Jonathan is the CEO of Sun Microsystems.) John Maeda, President of the Rhode Island School of Design and <span style="color: #000000;">social media advocate, <a href="http://blogs.harvardbusiness.org/maeda/2009/07/leaders-should-strive-for-clar.html" target="_blank">argues</a> that </span></span><span style="color: #000000;">&#8220;in many cases complete clarity should be a leader&#8217;s goal rather than complete transparency.&#8221; </span><span style="color: #000000;"> </span><span style="color: #000000;"> </span></p>
<p><span style="color: #000000;"> </span><span style="color: #000000;">If you combine the concepts of organizational clarity with transparency and inclusionary decision making, then you create a new type of organization: <strong> </strong></span></p>
<p style="text-align: center;"><span style="color: #000000;"><strong>The Open Source Organization</strong></span><span style="color: #000000;"> </span><span style="color: #000000;"> </span></p>
<p style="text-align: center;">
<p><span style="color: #000000;">One organization has stepped up to the plate to show us how it&#8217;s done: PresenTense Group.</span></p>
<p><span style="color: #000000;"><a id="aptureLink_bEBQHBBtKZ" href="http://presentense.org/">The PresenTense Group</a> calls itself an &#8220;open source organization.&#8221;  Co-founder Ariel Beery defines an Open Source Organization as one that &#8220;enables all members to add to it, change it, modify it and improve it. Everyone benefits from the intellectual property of the organization&#8217;s members. The whole point is to make it as collaborative and idea-generated as possible.&#8221;</span></p>
<p><span style="color: #000000;"> </span><span style="color: #000000;">In mid-September, I received this email asking me to participate in a discussion of what PresenTense should be concerned about in the coming year:<br />
</span></p>
<p><img class="aligncenter size-full wp-image-1845" title="PresenTense Tagging" src="http://www.communityorganizer20.com/wp-content/uploads/2009/11/PresenTense-Tagging.png" alt="PresenTense Tagging" width="450" height="361" /><span style="color: #000000;">There were three ways to participate in the discussion: I could have walked down the street to the Tagging Party, viewed the Party live via webcam, or <a id="aptureLink_YxlRnYkE5X" href="https://israelamerica.wufoo.com/forms/your-visions-for-a-new-year/">clicked on the link</a> and &#8220;tagged&#8221; the key ideas that I care about. This is an example one of the most inclusionary processes I can imagine, as well as superior utilization of technology for stakeholder inclusion and engagement.<br />
</span></p>
<p><span style="color: #000000;"> This is just one example of how PresenTense adheres to its open source philosophy. Here are others:</span></p>
<ul>
<li><span style="color: #000000;">All projects begin with an open call for a steering committee. For example, an idea for a magazine section about &#8220;philanthropy and the Jewish world&#8221; grew into a new steering committee. Steering committees solicit information and input from others.</span></li>
</ul>
<ul>
<li><span style="color: #000000;">Every aspect of programming is open sourced: each issue of PresenTense magazine, the PresenTense Institute, and the speakers.</span></li>
</ul>
<ul>
<li><span style="color: #000000;">The yearly workplan itself is open sourced via PresenTense networks. PresenTense uses the input to create a general plan, asks for comments, and incorporates comments into the final workplan.</span></li>
</ul>
<ul>
<li><span style="color: #000000;">PresenTense plans to offer further transparency by posting <a id="aptureLink_aWLAuBemxP" href="http://www.presentense.org/blog/quarterlies">quarterly staff reports online</a>, and asking for feedback and comments.</span></li>
</ul>
<p><span style="color: #000000;">Technology is critical to being as inclusionary as possible when sharing and soliciting information. </span><span style="color: #000000;">Whenever possible, PresenTense utilizes technology to include stakeholders. </span><span style="color: #000000;">All educational seminars are &#8220;live tweeted,&#8221; and most are filmed and <a href="http://www.presentense.org/live" target="_blank">streamed live</a>. </span><span style="color: #000000;">According to Beery, &#8220;the main challenge is figuring out the the information technology issues related to open collaboration.&#8221;</span></p>
<p><span style="color: #000000;">And what arose from the Tagging Party and discussion? These ideas were fed into its blueprint for the year to come, which is available for viewing online  <a id="aptureLink_h0l2JoJiiz" href="http://www.scribd.com/doc/21980237">here</a>. You can also read an article about their commitment to being an Open Source Organization <a href="http://ejewishphilanthropy.com/a-new-years-resolution-from-presentense/" target="_blank">here</a>.<br />
</span></p>
<p style="text-align: center;"><strong><span style="color: #ff6600;">Transparency + Clarity + Inclusionary Decision-Making = </span></strong></p>
<p style="text-align: center;"><strong><span style="color: #ff6600;">The Open Source Organization</span></strong></p>
<p><span style="color: #000000;">When will nonprofits become open-sourced? What is the critical technology needed for open participation? What is preventing nonprofits from moving towards and open source organization? In the spirit of this post, I&#8217;m looking forward to your comments and a discussion of this concept &#8211; and incorporating your ideas back into the blog post!</span></p>
<p><span style="text-decoration: underline;"><span style="color: #000000;">Further food for thought:</span></span></p>
<p><span style="color: #000000;"><a href="http://blogs.harvardbusiness.org/maeda/2009/10/asking-questions-about-transpa.html" target="_blank">Asking Questions about Transparency</a></span></p>
<p><span style="color: #000000;"><a href="http://blogs.harvardbusiness.org/maeda/2009/07/leaders-should-strive-for-clar.html" target="_blank">Leaders Should Strive for Clarity, Not Just Transparency</a><br />
</span></p>
<p><span style="color: #000000;"><a href="http://presentense.org/about-us" target="_blank">About PresenTense</a>: a grassroots social entrepreneurship venture founded in 2005 to develop and promote innovative and new ideas in the world and inspire the Jewish people. They accomplish this through educational programming, the PresenTense Magazine, and the PresenTense Institute.</span></p>
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